Chew With Your Mind Open
The Advertising Survival Guide
By Cameron Day with Foreword by Lee Clow
Watch this.
Chew With Your Mind Open isn’t just useful, it’s f*ckin’ funny. It’s smart, no-nonsense advice straight from me to you. A second-generation ad guy who has seen it all and lived it all. Did I mention my dad and mentor, Guy Day, co-founded Chiat/Day? His advice is in here too. The foreword is by Lee Clow.
Yeah, that Lee Clow.
WTF is this and why do I need it?
WHAT:
Two-generations worth of proven advice. Shortcuts and watchouts. No theoretical or abstract bullshit. It’s the real shit. Real-life advertising experiences, stuff that actually happened.
Pitch meetings with pornography playing on monitors through the entire meeting.
Million-dollar TV commercials that almost bit the dust because nobody could figure out how to execute the bat-shit crazy idea we sold to our Land Rover client.
A convenient store commercial where a grown man licks another man’s fingers. Wait, what?
How do you even begin to sell ideas like that?
I have the answers and so can you.
Thirty years of wisdom from myself and another twenty of mentorship from a man who co-founded Chiat/Day in 1968. A Guy who knew creativity at its finest. Guy Day.
Chew With Your Mind Open is embedded with tips, tricks, and war stories. My Advertising Survival Guide contains stuff I selfishly kept to myself for too long.
Everything I wish I knew from the very get-go is crammed into 206 pages of gooey goodness.
WHY:
Why this book? Because not everyone is an advertising savant, myself included. Becoming highly proficient in multiple mediums is daunting, to say nothing of the challenges of working for oversized egos, intellectual bullies, and emotionally underdeveloped dwarves.
I’ve done some of my finest work for psychopaths and you can too if you can just keep your eye on the prize and your wits about you. Half the battle is keeping deadline demons out of your head long enough for you to make some magic.
I had Guy Day in my corner, watching over me like a chicken hawk, guiding me away from the land mines and pointing me continuously at the only thing that really matters.
The work.
You were a badass, dad.
Sorry about all the F-bombs, mom.
THE WHEN: Now, damn it. Buy it now.
Grab mentorship by the baby-devil horns.
Pick up the book, take notes, succeed, rinse, repeat. Pre-order now for a limited time discount on all editions of the book. And swag? Yeah, we have swag. We’ll kick you over to Kickstarter for that.
Image courtesy CSAimages.com